Phygital Fashion Platform
A platform that allows fashion & jewelry brands to create wearables and interactive digital prints
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Our mission is to form and spread the new culture of phygital fashion.
The phygital fashion promises to completely change the current production and consumption of fashion. It is expected that the digital fashion will gradually replace the traditional fashion in next decades.
Our history
1
Q3FY16
First phygital pendant prototype.
Attracted $50k from the Sokolov Jewelry during a seeding round and started developing the second version of the pendant prototype.
2
Q1-Q3FY17
Acquired technology partnerships with STMicroelectronics and Avnet Silica.
Released application beta version.
The decision to integrate Blockchain technology.
3
Q3-Q4FY17
Created the first prototype of the posh_space platform. Passed an acceleration program at FashionTech Day from GlobalStartup and came in at first place.
4
Q1FY18
Sold over $450k worth of tokens within the bounds of the Private Pre-Sale. Developing a hardware kid for brands, a marketplace for content makers and a mobile companion-application for end users.
What is phygital fashion?
Today, a new industry is emerging in a fashion tech market — the phygital fashion. Startups are already creating a variety of accessories with displays for digital content, which are in demand among consumers. And even experimenting with footwear and clothing.

Levi's released a smart jacket with touch-sensitive threads based on Google's technology: Project Jacquard. This is the very beginning but the trend isn't stopping here.

The main goal of posh_space is to form a digital fashion culture and create a new market, providing opportunities for realization, monetization and growth for young talents and existent market players.
$ 2.4Tr

State of the global fashion market by 2017
5.5 %

Annual growth of the global fashion market
95 %

Want to have an accessory with a display that changes the design
60 %

Ready to buy digital artworks for fashion wear and accessories
Digital art is a new fashion
If you want to change your look, you don't need to go to the store to buy new wear or accessories anymore. Now you can instantly set a new design for your fashion stuff through your smartphone.

We are sure that the real revolution in fashion and its full transformation into the digital will be made by the content creators: artists, designers and brands. For this reason, we decide to create a content-oriented platform, where the utility token POSH will be used to create and purchase digital art content for phygital things, as well as to pay for the services for all ecosystem participants.
We create a phygital fashion ecosystem in accordance with the principles of a decentralized economy.
We propose to use the utility tokens POSH as the main means of payment for all transactions within the Marketplace. This will simplify the exchange between participants from different parts of the world and create a single space for digital fashion.

To ensure trust between all the participants, our platform uses a blockchain infrastructure that allows users to register copyrights and track the transaction history using smart contracts that ensure a fair reward distribution among all interested parties.
Content
Before the posh_space, the monetization of digital art was hampered by the lack of relevant mediums and problems with respect to copyrights.

The posh_space ecosystem allows content makers and consumers to interact with each other. To simplify the procedure of the content exchange, we use own digital currency POSH.
Value
We create a value for digital content: exactly the same value as physical goods and pieces of art. All digital content on the platform is tokenized. Any image or animation can be released in a limited edition or even in a single copy.

Each time the new owner of a digital copy resells it to another person, the author receives 5% of the profit.
Tokens
POSH tokens are used to issue digital artworks: one token equal one digital copy of the artwork.

Tokens are also used to purchase:
• digital artworks
• physical accessories and wear
• promotion and advertising services
• third-party services
Blockchain
Copyrights and the history of copy ownership are recorded into the blockchain, so the content cannot be faked, and a transparent history of ownership allows to adequately assess the artwork's price on a secondary market.

Smart contracts allow taking stock in profit share for all participants by fair: for example charity or brands. At the same time the platform does not take any fee from the participants.
The platform consists of two levels: Infrastructure and Marketplace.
1. Infrastructure level includes firmware, hardware and storage.

2. Marketplace level includes an interface for the upload, purchase and sale of digital artworks and services from third-party suppliers.

posh_space will use its own technology platform as a lever to increase ecosystem growth and will provide the community with its API and SDK for integrating new tools and technologies developed by third-party service providers.

This platform allows brands, artists and technology companies to interact with each other directly, without any fees:
Artists & designers
Create and upload digital artworks into the single marketplace
OEMs & developers
Develop hardware, form-factors, applications and new services
Jewelry & fashion brands
Sell accessories and wear with displays for digital artworks
Customers
Buy branded accessories, wear and unique digital artworks
Roadmap
1
Q2FY18
Application closed beta: iOS (through test flight)

Closed marketplace beta

Test samples of pendants with displays (private showing)

Whitelist PreSale
2
Q3FY18
Finalization of pilot partnership agreements with fashion and jewelry brands

Public application beta: iOS and Android

Public marketplace beta

Product demo of pendants with displays (video/live)
3
Q4FY18
iOS and Android application release with the ability to pay for content using POSH tokens

Marketplace release with the ability to pay the creation of a limited edition content using POSH tokens

Registration of content information in the Blockchain: copyrights, creation name, circulating quantity and copy number, ownership history

Release of OEM pendants with displays
4
Q1-Q4FY19
Release of OEM bracelets and patches with displays

Prototype of shoes with displays

Release of OEM shoes with displays

Automation of content maker selecting and status attribution
Our achievements:

1. Made two working prototypes of AMOLED necklace;
2. Made a market study and research;
3. Raised two investments rounds;
4. Built the alpha-versions of digital content platform and mobile apps;
5. Developed a partnership with Brands and OEMs;
6. Was presented at the Mercedes-Benz Fashion Week Russia;
7. Lectured students of fashion tech accelerator "Fashion Futurum";
8. Become a resident of the FashionTech accelerator.
9. Establish a company in Zug, Switzerland
10. Become a member of Crypto Valley
11. Was presented at the Top Marques in Monte Carlo
Demo of the working prototype 2.0
September 2017
Executive Team
Co-Founder and СЕО
Serial entrepreneur, previous successfully launched IoT startup Paradox Software and get a Schneider Electrics and ALPLA as a clients. Ex-founder of Dreamise — US-based startup that realised people wishes and desires.
Co-Founder and ССО
Serial entrepreneur, launched a huge e-commerce project Timerun in CIS and raised for it more than $20m, developed a partnership with Eldorado and Independence Group.
Co-Founder an Strategist
Serial entrepreneur, crypto enthusiast, top 100 blockchain & crypto influencer in Switzerland. Helped and advised a lot of blockchain projects in crypto space-world, business developer, strategist and thinker.
Co-Founder and CBDO
Involved in Blockchains technology and philosophy since early 2016. Co-Founder of IDYllIUM, Founder of Dudaev.Capital, President at EJS Foundation, Strategic partner at SwissBorg.
Sales and Business Development Director
With 20 years international experience in Luxury Sales/PR/Events and Business Development. Worked for top companies in the jewellery and fashion industries (Chopard, Chanel, Saks Fifth Avenue in the US and Asprey, Leviev and Sotheby's in the UK). Founder and MD for Julia Castelli Lifestyle Management, a boutique concierge, personal shopping, and luxury PR agency.
Marketing and Customer Relationship Director
Relationship Ambassador at Roger Dubuis, Richemont SA, Geneva, Switzerland. Original Chinese with Japanese nationality, living in Switzerland. With deep understanding of Chinese and Japanese Culture, works as a bridge between Europe and Asia. Building solid relationships with clients.
Team
Firmware developer
Hardware developer
Android developer
Designer
Backend developer
iOS developer
Account manager
Designer
Advisory Board
Strategic Advisor
Visionary and investor in the future technologies. As a visionary, Alexander predicted in early 2009 the emergence of crypto-currencies, which will begin to replace the existing monetary system, as well as the emergence of national and regional crypto-currencies.

Today, Alexander is a successful investor in the technology of the future: BitFury, Lending Club, DotBlockchain, Ticketland, Aviasales, Farfetch, Rocket Lawer, PlutoTV, etc. Founder and partner of investment companies, co-owner of TV channels, and investment and consulting company in Switzerland. As one of the world's leading experts in the field of digital economy, digital communications and future media, he teaches at universities in Hong Kong, France, Germany, Japan, Indonesia.
Fashion tech Advisor
CEO 360Fashion Network, 10 years connects fashion and technology. Anina is an international fashion model, a blogger, and a fashion technology and wearables event producer.

360Fashion Network focuses on mobile applications for the fashion industry, augmented reality, virtual reality, 3D printing, sets for smart fashion developers and electronic textiles. Anina conducts major events in the field of technological fashion in Asia, in which more than 125,000 people participate, organized the first show of high-tech fashion in China at the World Mobile Congress in Shanghai and issued the IBM 360Fashion & Tech Innovation Awards in the United States in November 2015.
Blockchain Advisor
Co-founder/CTO of decentralised bounty management platform, Bounty0x, on the Ethereum network.

A talented Software Engineer with strong academic background and professional experience. Able to adapt and adhere to various software engineering principles and disciplines. Have an extensive industry and full life cycle experience in an Agile environment, along with exceptional problem-solving capability. Software development experience with large corporations for over 8 years with depth of knowledge across multiple technologies.
Design Advisor
Designer and art director. The founder of mobile applications Glitché [1] and SLMMSK [2]. In 2015, the British The Guardian called Shreyder one of 30 influential people in Moscow under 30 years.

[1] Glitché — A mobile application for editing images using digital errors and visual distortions. The application has become widespread in the fashion industry, as well as among musicians and celebrities.
[2] SLMMSK allows user to create the so-called "antiselfie" - a selfie, intentionally distorted by visual effects with the help of automatic face recognition in real time. The American edition of Yahoo stressed that with the release of the application "we have entered the age of the post-selfie selfie".

Digital Art Advisor
Artist, designer and creator of the Designcollector blog. Popularizer of Russian graphic and media design. One of the first to create the community Behance Russia, and until 2012 was Behance Ambassador Russia. Guest Curator at Sedition.

Digital culture editor and founder of Designcollector Network Arseny Vesnin, has been exploring and curating the best of visual media arts and design since 2003. DCN quickly became a leading online media that keeps an eye on the rapidly changing world of new media art, design and other creative disciplines. In 2011 he made a report on "Creative Russian" at the festival OFFF. The author of two albums about the Russian commercial illustration Russian Illustration WOW. Starting from 2013, organises an annual initiative Digital Decade, aimed to reveal upcoming artists working in the field of digital art. Digital Decade has taken place previously in creative hubs of London, Barcelona and Saint Petersburg and London again.
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